Too Small to Fail
Too Small to Fail is a personal design exploration inspired by the ideas of Ivan Illich and the institutional obsession with growth and scale. We have surrounded ourselves with tools that have become institutions, and institutions that have become tyrannical. Medicine, education, transportation, government, and Wall Street (just to name a few) all are motivated by unchecked growth which expands these tools to the point where they primarily serve the purpose of expansion, oftentimes in direct conflict with human-scale and natural growth. Through the years posters, shirts, buttons, stickers, and even business card sized “mantra mini-posters” have been produced in an attempt to explore this pro-human-scale philosophy through tangible means.
(Designed while at Aesthetic Apparatus.)
“Too Small To Fail” Poster, 2010 (plus detail)
“Infinite Growth” Poster, 2010 (plus detail)
“Anti-Car Sauce” Poster, 2011 (plus detail)