So, I've started a new studio practice recently. And, although I realize that the first thing I probably should have done is secure a business plan or maybe a 5-year forecast or whatever it is that business professionals and entrepreneurs do when they decide to start a business, I started thinking about a name first. Because a name matters. What’s the first thing you learn about someone? Their … [Read more...] about Does a name even matter?
I had a therapy session with a friend today. Realistically, he had called to talk about some exterior signage we're working on together but — our conversations being what they are — we started discussing meditation, anxiety, and death-of-self before we even got to typographic choices. I am in the "middle" of my life and I understand now why people buy unaffordable cars during this … [Read more...] about I am working towards my death